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Friday, October 26, 2007

Promotion

When I mean 'website promotion' it does not require you to spend loads on money to ensure that your site stands out. In fact one can easily promote their sites and at the same time save money.
1. Free Links
There are so many sites out there which offer free links. Contact the webmaster and offer to exchange links. By doing this you are not spending a cent and yet your site gets exposed too.
2. Free Submission to Search Engines
This is one which I often do for my websites. The result is amazing. At one go you can choose to submit to a lot of search engines. Just type 'free submission' in any search engine and you will be able to get the sources for submitting your site.
3. Word of Mouth
Have a new site to promote? Just spread the word around to anyone and everyone you know. Let your family and friends know about the site and tell them to inform their friends about it too.
4. Print URL
Printing the url of your site in namecards & letterheads is another way to increase hits to your site. The more publicity your site gets the more visitors it earns!
5. Submit Content
Are you a pro at a specific topic? If you are write articles and submit them to various web portals. At the end of the article put a link to your site. In this way those who read your articles will click to visit your site.

Email marketing software has clearly proven itself as not only an important component of the marketing mix, but also as a pivotal medium for driving up sales. The Direct Marketing Association recently conducted a study that determined there is a return on investment of almost $50 for every dollar spent on direct email marketing. While that statistic is definitely staggering, it begs the questions: What key elements are important to convert emails into sales? And how do you use your email marketing software to achieve that amazing ROI?

The first goal is always to get people to open your email marketing campaign. For the time being, however, let's assume you already have a captivated audience that has eagerly opened your message. Once opened, we'll assume you have spent an adequate amount of time creating compelling copy for your email campaign that clearly explains to your reader exactly what you're offering. Now comes the important part, where you want to take them from your email and onto your website where you can complete the sale.

Many marketers will include big bold calls to action in their email marketing campaigns that explicitly direct the recipient on what to do next. For example, phases like "Click here now" or "Quick! Click To Buy Now. Limited Quantities Going Fast" are all good calls to action. Other marketers however, take a more passive approach and write something a bit mellower, like "Learn More" or "Additional Information". Depending on your audience and the product you are selling, you will have to choose an appropriate method. But, if you find one doesn't work in your email marketing campaigns, then you can always switch to the other.